●Provide the Services
●Fulfill product orders and other requests, respond to your
questions, and communicate with you
●Enhance and personalize your experience on the Services,
including to recognize you, maintain your preferences and
settings, connect you with other users and link to your
third-party platform, gaming, and social networking accounts
●Provide technical and other support
●Review the use and operations of the Services, develop new
products or services, and conduct analyses to enhance or
improve our software, content, marketing, support, and Services
●Conduct internal marketing and demographic studies
●Address issues with the Services or other business needs
●To protect the security or integrity of the Services, users and
our business such as by protecting against and preventing
violation of our terms and policies, including combating fraud,
piracy, cheating, tampering, unauthorized transactions, claims,
and other liabilities, and managing risk exposure
●Interact on your behalf with the third-party platform, gaming,
and social networking accounts you connect with our Services
●Participate in other processing that we inform you about when
you provide your information or when you consent to such
processing
●As permitted by law
We use information we collect for commercial purposes, including to:
●Provide you and other users with customized content, targeted
offers, and advertising on the Services, via email and text
message, or on other sites, mobile applications, or social
media on behalf of Take-Two or our business partners
●Contact you with information and promotional materials
●Administer rewards, surveys, sweepstakes, contests, or other
promotional activities or events sponsored or managed by us or
our business partners
●Analyze our users, in combination with other data, to assess
our user base and target marketing at other similar groups
---Legal Reasons to Process Personal Data
If you are based in a location that requires us to establish legal
grounds, we process your information on the following grounds:
●Establish and perform our contract with you (such as the terms
applicable to our Services, or to take steps at your request,
such as to complete transactions with you and to allow you to
play our games online)
●Compliance with a legal obligation